High-Def Discs Grow at Faster Pace than Standard
We read at Video Business that HD Disc format growth is ahead of the standard DVD curve.
Price-driven promotions are the main reason for high-def’s steeper growth curve, according to Paul Erickson, DisplaySearch director of DVD and HD Market Research.
Standard DVD players were priced more steadily during their first months on shelves, he explained, as they were never embroiled in a hyper-competitive format war.
So, War, what is it good for? Cheaper pricing and faster growth, apparently!
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