NPD Confirms Huge Blu-ray Share Jump
Twice is reporting confirmation from NPD directly relating to the leaked figures showing that Blu-ray made huge gains in market share for the second week of January.
The correct break down according to the Twice article is 90% for Blu-ray, 7% for HD DVD and the remainder for Blu-ray/HD DVD combo players.
It is also interesting to note that the revenue share for HD DVD players was only 4%, due to the lower cost for these units. The combo players had a higher revenue share than HD DVD for that week due to their higher price point.
Sony was the market leader with 34% unit sales and 32% dollar share, Panasonic had 27% unit and 30% revenue, Sharp 23% unit and 22% revenue, Toshiba 7% unit and 4% revenue, Samsung 6% unit and 6% revenue, and LG 2% unit and 4% of the revenue.
NPD analysts commented that the shift does not necessarily represent a new trend or reflect the Warner news, citing Blu-ray promotions for the week may have been the biggest influence.
Perhaps the most interesting news was the total numbers for 2007. While we have been lead to believe that HD DVD has had higher standalone sales all year, the NPD totals show the unit sales were the same for both formats, each with 49% of the unit share, however Blu-ray Disc players had 58% of the revenue compared to HD DVD with only 37%. The remaining 2% unit sales were the combo players, with 5% of the revenue for 2007.
[Update] Home Media Magazine is reporting that Blu-ray Jan week 2 sales increased to 21,770, up from 15,257 in the first week of January and HD DVD sales dropped to 1,758, down from 14,558. So a large percentage of the ‘Blu-ray gain’ is in fact the 88 percent decrease in HD DVD sales between the first and second week of January.