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Warner Announcement Boosts Blu-ray Player Sales

Posted by Dave Cowl on January 22, 2008 
Filed Under: Blu-ray, Format War, HD DVD, Retailers



npd.thumbnail.jpgWe read at The Digital Bits that the Warner announcement made a significant impact on the high definition player sales in January.

The ‘before and after’ numbers are quite staggering – in the first week of January, NPD reports Blu-ray players just edging out HD DVD with 51% of the market. In the second week, we see Blu-ray with over 92%! Note that these numbers do not include the PS3 or Xbox 360 add on device. 

With a market share change like that, it is unclear if Toshiba’s ‘just make them cheaper’ strategy really has much of a chance of turning things around. After all, it has not been very successful in the face of less competition in the past. 

Via Blu-ray.com 

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8 Responses to “Warner Announcement Boosts Blu-ray Player Sales”

  1. Dan on January 22nd, 2008 10:27 am

    I still find this data very skewed for the fact that there havent been great titles coming out for either format so there hasnt really been a need for people to buy crappy movies on hd dvd.

  2. wreckedchevy on January 22nd, 2008 10:45 am

    of course the sales sucked at the beginning considering january was like a giant car wreck for hd-dvd be interesting over the next month to see what toshiba’s new prices and whatever else they are working on does…

  3. Dave Cowl on January 22nd, 2008 11:18 am

    I am not sure any of us expected the ratio to go from 1:1 to 12:1 in BD’s favour… That said, it will be interesting to see what the price drops can do for HD DVD player sales. We don’t get NPD numbers very often so hopefully there are more newsworthy events that result in them being published.

  4. Jeff on January 22nd, 2008 1:06 pm

    how come they don’t have week ended 1/19/08 yet after the hddvd price drops. I checked on amazon throughtout that week and the a3, a30, and a35 were consistently the top 3 selling dvd players(yes all dvd players). Should be interesting to see how the numbers looked for that week. Also does anyone know what the total unit sales were for each through 1/12/08. Percentage for one week doesn’t mean much unless they are talking about a 100,000 plus units.

  5. Dave Cowl on January 22nd, 2008 2:39 pm

    The numbers take some time to compile. I am sure that if the numbers are good for Toshiba for week 3 we will hear about it from them.

  6. Tim on January 22nd, 2008 4:36 pm

    I think there were a lot of people sitting on the fence, and the Warner announcement knocked them over the edge.

    That first week was the high point in uncertainty for HD DVD. It was possible that the walls would come crashing down, and all the studios would cascade over to Blu-ray.

    Now that that didn’t (exactly) happen, I would like to see the numbers for the next few weeks: especially given the Toshiba price drops, which put it in the price range of upconverting DVD players, especially considering the free movies.

    For the record, I have an HD-A3, which I bought in early November 2007, and I’m planning on getting a PS3 before the end of the month. I’m currently trolling for a deal.

    I don’t think anyone sees a future in which HD DVD wins anymore, but it might stick around, a la DVD+/-RW.

  7. Belard on January 22nd, 2008 9:27 pm

    Here are then numbers – NOT INCLUDING PS3 or Xbox360 addon.

    Week 1: before WB’s Jumping to Blu:
    Blu-ray Disc – 15,257 units
    HD-DVD – 14,558 units

    Week 2: after WB’s announcement:
    Blu-ray Disc – 21,770 units
    HD-DVD – 1,758 units

    Even with $200~300 players (vs $300~500 players), nobody is buying Toshiba.

    Blu-Ray gains is about 25% gain with 6,500 more players – vs 12,000 DROP for HD-DVD.

    It’ll be intresting to see what week 3 and 4 will look like… I am guessing about the same as some people will buy the $130 players.

    BTW: Playstation3 sales are still growing by 100K units a week.

    Coming soon to the USA: White PS3 with 40GB drives.

  8. wreckedchevy on January 23rd, 2008 7:11 am

    i seen a comment by an editor at betanews stating the npd numbers don’t reflect online retailers? anyone know if that’s true???

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