Warner Announcement Boosts Blu-ray Player Sales
We read at The Digital Bits that the Warner announcement made a significant impact on the high definition player sales in January.
The ‘before and after’ numbers are quite staggering – in the first week of January, NPD reports Blu-ray players just edging out HD DVD with 51% of the market. In the second week, we see Blu-ray with over 92%! Note that these numbers do not include the PS3 or Xbox 360 add on device.
With a market share change like that, it is unclear if Toshiba’s ‘just make them cheaper’ strategy really has much of a chance of turning things around. After all, it has not been very successful in the face of less competition in the past.
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