Blu-ray Promotional Plans Including BD Live

Posted by Dave Cowl on January 22, 2008 
Filed Under: Blu-ray, Format War, Studios

blu.thumbnail.jpgWe read this article at Twice regarding the BDA and member promotional plans moving forward.

Along with the usual rhetoric we see an interesting note from Disney.

Apparently Disney will "will embrace BD Live in a big way later this year" starting with the National Treasure releases and Sleeping Beauty. While the National Treasure plans have been mentioned previously, it is good to hear that this will apparently be just the beginning of a new trend for Disney.

Via N4G

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