Blu-ray Promotional Plans Including BD Live
We read this article at Twice regarding the BDA and member promotional plans moving forward.
Along with the usual rhetoric we see an interesting note from Disney.
Apparently Disney will "will embrace BD Live in a big way later this year" starting with the National Treasure releases and Sleeping Beauty. While the National Treasure plans have been mentioned previously, it is good to hear that this will apparently be just the beginning of a new trend for Disney.
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