HD DVD: Die Hard with a Vengeance
Regardless of whether or not you think HD DVD is on the way out, it would appear that they are not willing to go quietly, instead they’re kicking their latest marketing initiatives into high gear starting today.
The new initiatives aim to educate customers about the benefits of HD DVD as well as further reduced prices on all of the third generation hardware to help foster acceptance amongst consumers worldwide.
As some of you may or may not know, Amazon has recently begun offering the third generation players at record low prices, with the A3 selling below $140, and the most expensive player, the A35 going no higher than $299.
In their latest press release, Toshiba confirms the price drop for their hardware: "Effective on January 13, 2008 the MSRP of the entry-model HD-A3 will be
$149.99, the HD-A30, with 1080p output, $199.99, and the high-end
The logic behind these recent price drops is obvious when you consider the fact that the mass market is largely undecided, or perhaps even indifferent to high definition media as a whole. These lowered price points should be quite enticing to the mass consumer audience, while the planned expanded advertising campaign alongside studio partners is intended to educate and inform the customer about the benefits of HD DVD, along with the cost incentives inherent with HD DVD.
There’s no doubt about it, some of you will be reaching for your keyboards to voice your disdain for HD DVD, while others will be reaching for your wallets.
Which group will end up in the majority? That remains to be seen.
Read the full press release, here.
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