Warner Talks More About Reasons for Choosing Blu-ray Disc
Rueters is reporting that Warner Bros
Entertainment Group President Kevin Tsujihara has spoken out more regarding Warner’s shock news that they would only support Blu-ray in the second half of 2008.
A 2007 decline in DVD sales, which account for half of
Hollywood’s profits, and anticipated further declines in 2008
sped Warner’s decision making process.
Tsujihara said the company needed to quickly erase consumer
and retailer confusion over dueling DVD formats before economic
Warner executives said the consortium of companies backing
Blu-ray, including five of the seven big Hollywood Studios,
could spend more than $50 million in 2008 to convince consumers
to upgrade, or more than the amount spent by the backers of
both HD DVD and Blu-ray in the 2007 holiday season.
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