Amazon BOGOF Deal Takes Blu-ray To New Heights

Posted by Tyler Pruitt on January 3, 2008 
Filed Under: Blu-ray, Deals, Format War, Retailers


Amazon’s latest Blu-ray “Buy One Get One Free” deal, has sent Blu-ray to the top 5 positions in the sales rankings. Again the first 4 Harry Potter flicks grab the top 4 spots, while 300 continues it’s strong sales by getting the #5 spot. We had a feeling Warner would do a Blu-ray sale to match the previous HD DVD BOGOF deal. We do wonder how this effects future sales, as some people will want to wait for BOGOF deals for any title they’re interested in.

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5 Responses to “Amazon BOGOF Deal Takes Blu-ray To New Heights”

  1. Aaron on January 3rd, 2008 4:56 am

    What, no speculation that Amazon is "clearing stock" of unsold Harry Potter movies? That was the "theory" being bandied about when HD DVD had the same deal.

  2. Tyler Pruitt on January 3rd, 2008 7:16 am

    I think you debunked that theory Aaron ;)

  3. Pravin on January 3rd, 2008 8:24 am

    They’ll either need to have these sales every other weekend, or have low prices all the time.I wonder how much of it is up to Amazon and how much of it is driven by the studios. 

  4. Ryan on January 3rd, 2008 12:25 pm

    What an awful theory – “clearing stock” on brand new releases? People need to just take things as they are – promotions on hot items in a competitive market, often influenced by the manufacturers.

  5. Aaron on January 3rd, 2008 3:32 pm

    Just giving you some grief, Tyler. No worries ;o)

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