Warner: We’re Still Purple!
We’ll keep this short and sweet. Pravin, over at HDDVD.com is reporting that Mr. Don Lindich, of Sound Advice Blog fame, has received a direct quote from Jim Noonan, Warner Bros. Senior Vice President and General Manager, that Warner’s future is indeed purple.
"Dear Mr. Lindich, We have made no decision to change our present policy which is to produce in both HD DVD and Blu-ray." – Jim Noonan
As we reported only days ago, BusinessWeek ran a story in which the Vice Chairman of Lionsgate, Michael Burns, exclaimed, "The rumor is that Warner is coming aboard soon.”
While we’re not entirely buying WB’s everlasting "purple" stance, we are fairly certain that this rumor never held much water at all considering the source came from outside of the executives of Warner Brothers.
When, and if, a shift in policy of this magnitude drops, we expect that it will come unannounced in order to maximize the PR shock effect, much like the Paramount/Dreamworks shift.
As for the time being though, WB seems to be quite happy supporting both formats.
As always, we’ll keep you posted on any further updates.
HDDVD.com post, here.
Sound Advice post, here.