Discounting Gave HD DVD 62% of Next-Gen Holiday Sales
Video Business is reporting that the discounted players for Black Friday gave HD DVD 62% of the market share. According to DisplaySearch, some 57,000 total next generation players were sold and that Blu-ray had 37% of the sales. Due to the higher average price of the Blu-ray players, Blu-ray actually captured 52% of the revenue, leaving 47% for HD DVD.
The report that Blu-ray sales rose by 189% and HD DVD by an incredible 454%, indicates that in the the week prior, Blu-ray must have held over 60% of the market share. DisplaySearch also estimates that PS3 sales were almost three times the total HD DVD and Blu-ray player total combined (160,000 to 170,000 units).
The most interesting aspect of this report to me is that, given the extreme discounts on the HD DVD players, they only managed 62% market share. I would have expected a much greater impact. Perhaps, given these numbers, the continued failure to impact the software sales side for HD DVD is not so surprising?
No related posts.