Onkyo Dumps DV-HD805 , Blames Toshiba Price Cuts?

Posted by Tyler Pruitt on November 27, 2007 
Filed Under: Format War, HD DVD

dvhd805.jpgAccording to a Google translation of the Italian site, Onkyo is stopping production of its DV-HD805 HD DVD player. In the article they cite Toshiba’s aggressive price cuts as the main factor in Onkyo’s problem in positioning its player in the market. Rumors are swirling that Onkyo is prepping a HD DVD/Blu-ray combo player that set for debut at CES in January. We have no confirmation if this applies only to Europe, or is a world wide decision.

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5 Responses to “Onkyo Dumps DV-HD805 , Blames Toshiba Price Cuts?”

  1. Ryan on November 27th, 2007 6:34 am

    Ha, that was a joke anyway. Who would buy an onkyo player?

  2. Mr. B on November 27th, 2007 11:00 am

    I’m sure it has nothing to do with the fact that it’s now common knowledge that this is the same player as the Toshiba HD-XA2 which sells for hundreds less.

  3. Tyler Pruitt on November 27th, 2007 12:30 pm


    I did a story on it last week:

    But, I guess I should have also mentioned it in this story as well.

  4. Ryan on November 27th, 2007 6:22 pm

    Well my thing was this; it’s Toshiba’s baby. They make players, and quite good ones at that. Why would anyone buy a second rate player (even if Onkyo built it on their own) over a Toshiba? Especially once you factor in the pricing differences (originally it was slated for $100 more than the XA2 @ the time) and inexperience of Onkyo in this market (the HD formats).

  5. Dave Cowl on November 28th, 2007 10:09 pm

    The Onkyo is/was a Toshiba player – what would make it second rate?
    Personally I think that having only one manufacturer for a format is not a good thing, and Toshibas approach is alienating other manufacturers, not encouraging them.
    It would not surprise me if we never see an HD DVD player from another manufacturer.

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