Kmart Goes HD DVD

Posted by Tyler Pruitt on October 31, 2007 
Filed Under: Format War, HD DVD

Kmart.jpegIn an unexpected move, Kmart has announced it will only stock HD DVD stand alone players (most likely the Toshiba HD-A3). The retailer also sells Sony’s Playstation 3, as well as the Xbox360 HD DVD add on drive. We plan on making a trip to our local Kmart, so expect a follow up post including pictures soon.
[via HighDefDigest]

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  3. Costco find: Disney’s Blu-ray Movie 4 Packs
  4. XBOX360 HD DVD Drive Spotted for $169.24 at Wal-Mart
  5. Costco HD DVD/Blu-ray Roundup w/ Pics


9 Responses to “Kmart Goes HD DVD”

  1. Kris on October 31st, 2007 1:25 pm

    Whats funny is, if Fredreicks Electronics store in the middle of Southern Lousiana, the blu-ray camp would announce yet another victory, the format war is over. But when HD DVD gets a major retail chain across the USA, the blu-ray guys say, who shops at kmart? no big deal, no one will buy anything at kmart.. Love it! Always love to hear their spin!

  2. Kris on October 31st, 2007 1:26 pm

    Didn’t finish my first sentence, meant to say
    Whats funny is, if Fredreicks Electronics store in the middle of Southern Lousiana was to announce blu-ray exclusivity, the blu-ray camp would announce yet another victory, the format war is over.

  3. Chris on October 31st, 2007 1:32 pm

    It will be interesting to see if this affects Sears’ policy at all, since they are both owned by the same corporation (Sears Holding).

    If SH/K-Mart were HD exclusive, you’d have the 4th or 5th largest retailer in the US selling only HD DVD.

    Ties in nicely with Sears Black Friday A3 sale, doesn’t it?

  4. Kris on October 31st, 2007 1:39 pm

    Yep, that was my thoughts too.. it seems like a big plan that was all written down to the very last detail which is finally unfolding. I’m wondering if paramount/dreamworks knew all of this already in advance when they made their change. You’d sure think they had to have had some other motivating factors besides 150 million if that was even true. Can’t wait to see what the holidays bring. People have already been saying Walmart has commercials out on TV promoting the toshiba HD DVD player and having a mom say she should buy it and had no idea they were that cheap at walmart. This sounds like Walmart is making a bigger push for HD DVD than for blu-ray to me.

  5. Segarsj on October 31st, 2007 3:38 pm

    I think the most significant fact that people on both sides seem to neglect for one reason or another is that as of yet HD disc media in general is still a niche product. It definitely has the potential to be a mass market product but the pricing is definitely key here.

    Clearly, both of you agree with me on this, but there are dozens of people who will claim that price isn’t that big of a factor, at least not in the case of HD disc media.

    I think that it if history is any indicator, price is most definitely the #1 variable involved in the adoption of home video formats, or more importantly, the mass market saturation.

    Exclusive deals with huge retailers like this will definitely help to move units, but as we’ve seen first hand, an affordable price is what they have been after since the formats debuted.

    People can gripe all they want about the A2/A3′s 1080i limitation, but the fact of the matter is that the most “fully featured” standalone Blu-ray player which utilizes the 1.1 specification doesn’t have on-board decoding for the high resolution/lossless audio formats, and can only extract the core on DD+, TrueHD. This is truly unfortunate for anyone who doesn’t own a new receiver that can decode the high bitstream audio that the player is capable of sending out. On top of that it doesn’t come with an ethernet connection either. With that being said, I think that the average consumer (who is the target market for these products, make no mistake about that) is going to be far better off with the purchase of either the A2/A3/A30, all of which are below the MSRP of the first 1.1 player on the market, the only one worth getting if you absolutely must have a Blu-ray standalone player this holiday season.

    I think that Sears and K-mart heavily considered these factors, and as a result they have made their marketing decision accordingly.

  6. Bryan on November 2nd, 2007 10:53 am

    This actually isn’t true. K-Mart issued a statement saying they weren’t choosing sides and wouldn’t be exclusive to one side. So, no news here.

  7. Tyler Pruitt on November 2nd, 2007 2:07 pm


    Can you post a link to your claim?

  8. Mi on November 3rd, 2007 6:24 pm
  9. LeRoy on November 4th, 2007 3:36 pm

    Yep, this is wrong.
    KMART does not exclusively sell only HD-DVD’s.

    For any retailer this would be an EXTREMELY dumb move to begin with.

    Check out Mi’s links above.

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