Blu-ray Mounts Event Offensive

Home Media Magazine is reporting that the backers of the high-definition Blu-ray Disc format are staging a two-day offensive in Hollywood this week.

The so-called Blu-ray Festival coincides with the launch of a new branding and consumer education campaign, with the tagline I Do Blu, that premiered Oct. 28 during the final game of the World Series (see previous story).

Perhaps most interesting are further comments from Dan Silverberg, VP of high-definition media for Warner Home Video. Dan stated “now that hardware pricing is affordable for both Blu-ray and HD DVD, it appears consumers no longer want to decide so the notion of staying in two formats for the duration is something we are re-evaluating now that we are in the fourth quarter. as well as We can definitely talk Blu-ray, we are committed to the format.

These comments seem to conflict somewhat with the views around the internet that Warner is ready to drop Blu-ray in the near future.

Also of interest are comments from Fox blasting Paramount and Microsoft (though indirectly) and the news that Fox titles will boast picture-in-picture, audio mixing and other groundbreaking interactive features early 2008.

Seems like a big day for Blu-ray promotion with the media today.

Related posts:

1. Warner Continues To Support Both Formats… For Now?
2. Steve Nickerson to Leave Warner
3. Paramount’s HD DVD Decision Decried by Analysts
4. New Fox and Disney Releases to have Enhanced Interactivity
5. Disney: Economy May Slow Blu-ray Adoption