Target Rolls Out New Sony Blu-ray End Caps… Kinda

Posted by Tyler Pruitt on October 11, 2007 
Filed Under: Blu-ray, Format War

target.jpgAfter all the hubbub when Target announced they would only be carrying Blu-ray stand alone players. We wonder if Sony is getting their money’s worth. Some Target stores are now rolling out the Sony Blu-ray end caps to selected stores. Also the same stores are expanding their Blu-ray/HD DVD movie sections. The Blu-ray section is now 23 movies wide by 5 movies high (up from 4 x 5), the HD DVD section is now 7 movies wide by 5 movies high (up from 2 x 5). One other thing had us scratching our head, the Sony Blu-ray end cap had no display device, a nonfunctional player, and no players available for sale.




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4 Responses to “Target Rolls Out New Sony Blu-ray End Caps… Kinda”

  1. jadakiss on October 11th, 2007 2:56 pm


  2. Cozmo on October 11th, 2007 2:59 pm

    Way to go target! I’m sure that lack of tv will help sell those bluray players that they don’t have. I’ve never seen any bluray OR hd-dvd stuff at the Target stores near me.

  3. I Love HD DVD on October 11th, 2007 11:12 pm

    It’s funny how one lackey electronics department somewhere paints the whole picture for the entire chain for you guys. Lighten up, they are probably n the process of setting it up and you happen to take pictures in the middle of it.

  4. Ryan on October 12th, 2007 5:07 am

    23 movies wide sounds like a huge section for a chain like Target. The local ones here have about 4 wide by 7 high for BD, and about 2 wide by 7 high for HD. They never seem to have any sales though – I cannot imagine a lot of folks are flocking to Target to buy these technologies though. Best Buy & Amazon seem to have the most sales & more movies obviously.

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