Target Rolls Out New Sony Blu-ray End Caps… Kinda
After all the hubbub when Target announced they would only be carrying Blu-ray stand alone players. We wonder if Sony is getting their money’s worth. Some Target stores are now rolling out the Sony Blu-ray end caps to selected stores. Also the same stores are expanding their Blu-ray/HD DVD movie sections. The Blu-ray section is now 23 movies wide by 5 movies high (up from 4 x 5), the HD DVD section is now 7 movies wide by 5 movies high (up from 2 x 5). One other thing had us scratching our head, the Sony Blu-ray end cap had no display device, a nonfunctional player, and no players available for sale.