Warner Continues To Support Both Formats… For Now?
Twice is reporting an interview with Warner president Ron Sanders where he states that the company has enjoyed strong sales in both formats and will likely continue to support both until that changes. Sanders also stated that TotalHD is currently on hold.
Regarding neutrality he says “We remain committed to both for the time being. We’ll see how the fourth quarter plays out.”
The most interesting aspect is that he did not choose a side to win, but implied that the sales in the fourth quarter would be key in decisions and that the consumer will decide in the long run. It would seem that a 2:1 ratio is not enough of an advantage to call either side a winner in his eyes.
None the less, the banter is frantic on various forums where both sides see this as a path to victory. We would recommend reading the interview rather than the truncated versions that appear to show advantage to one side or the other that appear on discussion sites.