Sony Launched New Cutesy Promotion Website
The marketing department has been working overtime at Sony and come up with a new website I can only describe as ‘cutesy’. The site is happyhdtv.com and claims that you need Blu-ray to make your HDTV happy (which assumes you HDTV has feelings?). Web advertisements linking to the site are popping up in all the usual places. Personally I wonder if this kind of extremely ‘low tech’ advertising in a ‘high tech’ space like the internet really makes much if any difference. It will be interesting to see if there is an equivalent print campaign.