Warner’s ’300′ Flexes it’s HD Muscles to the Tune of 250K Sales in the First Week

Posted by Tyler Pruitt on August 7, 2007 
Filed Under: Blu-ray, HD DVD, Studios


Warner Home Video has announced their blockbuster “300″ has smashed all previous records buy selling 250K HD copies of the film in its first week. They did not disclose how many of each format, but one could guess it will probably be close to the same ratio as their previous record holder “The Departed”.

Press release excerpt:

300 is an amazing film, and the high definition sales we are seeing underscores the positive business benefits of supporting both HD DVD and Blu-ray, said Ron Sanders, President of Warner Home Video. This phenomenal response to 300 is the latest proof that our approach makes the most sense in todays market and has enabled Warner Home Video to continue to lead the market in high definition sales.

Full Press Release

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  3. Warner Bros. Ends DVD Business in S. Korea, Focus Turns To Digital Downloads
  4. Blu-ray to HD DVD Sales Ratio in Japan up to 9:1?
  5. Warner Dedicated to Digital Copy on Blu-ray Releases?


5 Responses to “Warner’s ’300′ Flexes it’s HD Muscles to the Tune of 250K Sales in the First Week”

  1. priccobe on August 7th, 2007 7:30 am

    Awesome! I picked up the HD-DVD/DVD combo copy at Target last Saturday. Great movie! Watched it on my 50inch plasma through my Toshiba HD-A2. Brought it into work today and loaned it to a friend of mine who only has a regular DVD player.

  2. Ryan on August 7th, 2007 11:23 am

    Phenomenal to hear that ’300′ is having such success, and Warner – a neutral company is as well. Does anyone have any sales figures as far as first week or overall disc sales to relate this to? What exactly is 250K sales in relation to other discs?

  3. Segarsj on August 7th, 2007 12:32 pm

    250k in a week is phenomenal for the next gen formats. I believe that it took a couple of months for “The Departed” to pass the 100k mark, and at the time that was the highest selling (not highest grossing) HD title. It might have still held this title until the release of “300″ but I’m not sure about that.

    Either way you stack it, this is an incredible feat for HD disc media in general.

  4. Tyler Pruitt on August 7th, 2007 3:02 pm


    Have you checked out the PiP interactivity?

  5. Segarsj on August 7th, 2007 3:14 pm

    I don’t know about priccobe, but I sure have, and from a film maker’s standpoint, I might be slightly biased, I find it to be one of the coolest features I’ve ever seen.

    What you’re essentially watching is the blank canvas of the film. There is no color correction/effects and it’s great to have Zach Snyder talking you through the film/visuals. Also, it’s incredible to watch the final version of the film next to the blue screen version. This allows for you to compare all of the differences between the two and to see how much actually went into creating this spectacular film.

    I have yet to watch the whole thing, but I intend to soon enough.

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