Warner’s ’300′ Flexes it’s HD Muscles to the Tune of 250K Sales in the First Week
Warner Home Video has announced their blockbuster “300″ has smashed all previous records buy selling 250K HD copies of the film in its first week. They did not disclose how many of each format, but one could guess it will probably be close to the same ratio as their previous record holder “The Departed”.
Press release excerpt:
“‘300’ is an amazing film, and the high definition sales we are seeing underscores the positive business benefits of supporting both HD DVD and Blu-ray,” said Ron Sanders, President of Warner Home Video. “This phenomenal response to ‘300’ is the latest proof that our approach makes the most sense in today’s market and has enabled Warner Home Video to continue to lead the market in high definition sales.”