Target to Announce Sony Blu-ray Standalone Player End Caps In Store

Posted by Dave Cowl on July 25, 2007 
Filed Under: Blu-ray has published an article stating that Target will start selling a Sony Blu-ray high-definition DVD player during the critical holiday shopping period. According the article, Target will sell the Sony BDP-S300 for $499 in October and display it along with Blu-ray DVDs from three studios, including Sony and The Walt Disney Co., at the ends of store aisles. Target does not sell HD DVD players in its stores, although it does sell a Toshiba player for $299 on its Web site. Target claimed that they are not proclaiming one format vs. the other as the preferred consumer technology, and also stated that movies on both formats will be available in store.

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